Executive Summary (TL;DR)
- The Client: An established leadership coach with a $5,000 high-ticket program for tech executives.
- The Problem: Her popular monthly webinar had a “leaky bucket” sales process, converting only 1% of the 200 attendees due to a manual, disjointed, and non-personalized follow-up system.
- The Solution: We designed and built a seamless, end-to-end sales funnel in GoHighLevel, using behavioral tagging and automated qualification to nurture and convert leads.
- The Result: The webinar’s conversion rate tripled to 3%, increasing her monthly revenue from $10,000 to $30,000 and saving her over 15 hours of manual work per week.
Meet the Client & Their Challenge (The “Before” Picture)
Our client, a respected leadership coach based in Austin, Texas, is an expert in her field. She had successfully built a strong personal brand and attracted a loyal following, with her monthly webinar regularly drawing in over 200 executives from the tech industry. The problem? Her expertise in coaching wasn’t matched by the efficiency of her sales process.
Her webinar was a high-performance engine attached to a leaky bucket. This created several critical business challenges:
- Extremely Low ROI: Despite the high attendance and value provided, she was only converting a mere 1% of attendees into her $5,000 group coaching program. This meant a huge amount of effort was resulting in just two sales per month.
- A Manual Follow-Up Nightmare: Her post-webinar process was a time-consuming manual grind. She would send a few generic emails to the entire list, with no way of knowing who was truly interested.
- Wasted Hours on Unqualified Calls: Without a system to filter leads, she spent hours on “discovery calls” with individuals who weren’t a good fit for her premium program, draining her time and energy.
- Leads Lost in the Cracks: Her tech stack was a disconnected puzzle of a webinar platform, an email service, and a calendar tool. This disjointed system meant promising leads were constantly being lost or forgotten.
She knew her program could change careers, but her sales process was preventing her from making the impact—and the income—she deserved.
Our Strategic Solution (The Journey)
Our team’s mission was to replace her inefficient, manual process with a sophisticated, automated sales machine built entirely within GoHighLevel. The strategy was to create a personalized journey for every lead based on their actual engagement.
Here is the 3-part framework we implemented:
1. Integration & Behavioral Tagging: First, we consolidated her tech stack by integrating her webinar platform directly with GoHighLevel. This allowed us to apply “behavioral tags” to every attendee automatically. We tracked who Attended Live, who Missed, who Watched 75%+ of the webinar, and who Clicked the Offer Link. This gave us the data we needed to stop broadcasting and start personalizing.
2. Segmented, Multi-Channel Nurturing: With the tagging system in place, we built custom follow-up sequences using both email and SMS for each segment.
- Highly Engaged Leads (Watched 75%+): This group received a sequence rich with social proof, client testimonials, and a direct invitation to apply for the program.
- Less Engaged Leads: Those who attended but left early received the webinar replay, with an email highlighting the powerful sections they missed.
- No-Shows (Missed): This segment was automatically added to a simple, friendly sequence inviting them to the next month’s webinar, turning a lost lead into a future opportunity.
3. Automated Qualification & Booking Funnel: This was the final piece of the puzzle. When a lead clicked the “Apply Now” link, they triggered a seamless GHL workflow. They were taken to an application form with specific qualifying questions. If their answers met the pre-set criteria, the system instantly redirected them to a GHL calendar to book a sales call. This powerful automation meant that by the time a lead got on our client’s calendar, they were highly interested, highly qualified, and ready for a serious conversation.
The Tangible Results (The “After” Picture)
The new GHL funnel didn’t just plug the leaks; it transformed our client’s entire sales process, delivering predictable, scalable results.
“Before working with Prashant’s team, I felt like I was manually pushing a boulder uphill every month. Now, I have a system that works for me 24/7, bringing in qualified, enthusiastic clients. It’s not an exaggeration to say this funnel has changed my business.”
– Leadership Coach, Austin, TX
The numbers speak for themselves:
- The webinar-to-client conversion rate tripled from 1% to 3% within the first two months.
- Monthly revenue from the webinar skyrocketed from $10,000 to a consistent $30,000.
- The coach reclaimed over 15 hours per week now that the manual follow-up and qualification process was fully automated.
- The system successfully re-engaged 10% of past webinar no-shows, adding an entirely new pipeline of leads at no additional marketing cost.
Conclusion & Key Takeaway
This case study proves that for high-ticket sales, a generic, one-size-fits-all approach is not enough. The key to converting high-value clients is personalization at scale. By using a powerful platform like GoHighLevel to understand and react to a lead’s behavior, you can create an automated system that builds trust, filters for the best prospects, and dramatically increases revenue.
If you’re a coach, consultant, or expert who is tired of a manual sales process, our team can help you build an automated funnel that attracts and converts high-ticket clients. Click here to schedule your free strategy call today.