Project Snapshot
- Client: A Top-Producing Real Estate Brokerage
- Services Provided: Custom WordPress Development, IDX/MLS Integration, Advanced Search Functionality, Lead Routing Systems
- Timeline: 24 Weeks
The Project Brief
Our client, a rapidly expanding real estate brokerage, needed a digital platform that matched the premium quality of their service. They were tired of relying on generic, template-based websites that offered a poor user experience and limited lead capture capabilities. The goal was to create a proprietary, feature-rich listings platform that would not only showcase their properties beautifully but also serve as a powerful, exclusive lead generation engine for their growing team of agents, giving them a distinct competitive advantage in a crowded market.
Our Contribution & Key Features
We engineered a sophisticated, multi-functional real estate platform on a custom WordPress foundation, centered around a deep and seamless integration with the official MLS property database.
- Live IDX/MLS Feed Integration: Established a robust, real-time connection to their local MLS board via the IDX protocol, ensuring that all property listings on the site were instantly updated and 100% accurate.
- Advanced Map-Based Search: Developed a highly intuitive, interactive map search interface with a comprehensive set of advanced filters, allowing users to effortlessly find properties based on school districts, specific features, price history, and more.
- Custom Property Listing Pages: Designed and built high-performance property pages featuring stunning photo galleries, virtual tour embeds, an integrated mortgage calculator, and agent-specific lead capture forms.
- Agent Directory & Lead Routing: Implemented a full agent directory and a smart, automated lead routing system that instantly assigned new inquiries from property pages to the correct agent, ensuring rapid follow-up.
The Outcome
The new platform immediately set the brokerage apart from their competition. The superior user experience and powerful search tools resulted in users viewing 300% more properties per session, and a remarkable 75% increase in high-quality buyer leads being generated directly for their agents. The platform has become their most valuable marketing and lead generation asset.