Project Snapshot
- Client: Local Home Services (Plumbing & HVAC)
- Services Provided: Google Ads Management, Facebook Ads Management, Landing Page Optimization, Conversion Tracking
- Timeline: Ongoing (Initial Setup: 4 Weeks)
The Project Brief
Our client, a thriving local plumbing and HVAC company, relied heavily on referrals and seasonal demand, leading to unpredictable lead flow. They needed a more consistent, scalable, and measurable system to acquire new customers and drive service bookings. Their objective was to move beyond inconsistent marketing efforts and establish a predictable, high-volume lead generation machine that could fuel their expansion and stabilize their revenue throughout the year.
Our Contribution & Key Features
We developed and managed a tightly integrated paid advertising strategy across Google and Facebook, designed to capture both immediate, high-intent demand and build local brand awareness.
- Targeted Google Search Ads: Launched highly precise Google Search campaigns focused on emergency and high-intent local queries (e.g., “24/7 plumber,” “furnace repair [city name]”), capturing customers actively searching for immediate solutions.
- Local Facebook/Instagram Awareness Campaigns: Designed geo-targeted Facebook and Instagram campaigns for broader brand reach and offers for non-urgent services (e.g., “fall HVAC tune-up specials”), building mindshare in their local service areas.
- Optimized Service Landing Pages: Created dedicated, mobile-first landing pages for each core service, featuring compelling calls-to-action (like click-to-call buttons) and trust-building elements for maximum conversion.
- Robust Conversion Tracking: Implemented advanced conversion tracking for all key actions, including phone calls, form submissions, and online booking requests, providing clear, real-time insights into campaign ROI.
The Outcome
The integrated Google Ads and Facebook Ads strategy delivered exceptional, measurable results. The campaigns consistently generated 50-70 qualified leads per month (direct service calls and booking requests) at a remarkable 30% lower Cost Per Lead (CPL) than their previous efforts. This predictable lead flow directly contributed to an estimated $20,000+ increase in monthly revenue for the home services company.