Project Snapshot
- Client: FinTech Startup (Personal Finance & Investing App)
- Services Provided: SEO Audit, Keyword Research, Content Strategy, Content Calendar, Technical SEO Recommendations
- Timeline: 8 Weeks
The Project Brief
Our client, an innovative FinTech startup launching a personal finance and investing app, had a powerful product but zero organic visibility in a highly competitive market. They needed more than just a few blog posts; they required a comprehensive, data-driven content strategy and SEO blueprint to attract their target audience (tech-savvy millennial investors) through search engines. The core goal was to establish their authority, drive consistent organic traffic, and reduce their reliance on expensive paid acquisition channels from the outset.
Our Contribution & Key Features
We developed a robust, foundational content and SEO strategy, designed to build long-term organic growth and establish the FinTech startup as a trusted resource.
- In-Depth SEO Audit & Competitor Analysis: Performed a thorough audit of their new website and a deep dive into competitor strategies to identify crucial organic opportunities, technical barriers, and content gaps within the FinTech niche.
- Targeted Keyword Strategy: Developed a granular keyword strategy, identifying high-intent, low-competition keywords related to personal finance, investment education, and their app’s unique features to capture relevant search traffic.
- Pillar Content & Content Calendar: Created a powerful “Pillar Content” framework to build deep topical authority, supported by a detailed 12-month content calendar outlining specific blog posts, guides, and articles designed for search engine dominance.
- Actionable Technical SEO Roadmap: Provided clear, prioritized technical SEO recommendations for their development team, ensuring the website’s infrastructure was perfectly optimized for search engine crawlability and ranking performance.
The Outcome
The foundational content strategy and SEO plan laid a powerful groundwork for the FinTech startup’s organic growth. Within the first six months of implementing our strategy and publishing content, the client achieved top 10 rankings for over 15 high-value keywords and a remarkable 5x increase in organic website traffic, significantly reducing their customer acquisition costs and firmly establishing their market presence.