Portfolio Entry: High-Performance Website Development for a B2B SaaS Company
Project Snapshot
- Client: B2B SaaS (AI-powered Code Review Tool)
- Services Provided: WordPress Development, Performance Optimization, Technical SEO, Custom Theme Development
- Timeline: 14 Weeks
The Project Brief
Our client, an innovative B2B SaaS company specializing in AI-powered code review, faced a critical challenge: their marketing website, built on WordPress, was failing to reflect the speed and efficiency of their own cutting-edge software. With average page load times exceeding 7 seconds, they were experiencing high bounce rates and struggling to convert potential customers into free trial sign-ups. Our mission was clear: transform their sluggish online presence into a lightning-fast, high-performing marketing engine that actively supported their brand’s promise of innovation and efficiency.
Our Contribution & Key Features
We executed a comprehensive, performance-first approach to overhaul their digital foundation:
- Custom Lightweight WordPress Theme: Engineered and developed a bespoke, bloat-free WordPress theme designed for maximum speed and only the essential features.
- Advanced Image & Asset Optimization: Implemented next-gen image formats (WebP), lazy loading for all media, and integrated a Content Delivery Network (CDN) for global speed.
- Strategic Plugin & Code Refinement: Audited and consolidated plugins, removed unnecessary scripts, and minified critical CSS and JavaScript for faster rendering.
- Core Web Vitals Mastery: Ensured the website achieved exemplary Core Web Vitals scores, enhancing user experience and significantly boosting SEO potential.
The Outcome
The results were transformative, turning a critical weakness into a powerful asset. We achieved an astounding 400% increase in website speed (slashing load times from 7.2 seconds to just 1.4 seconds), which directly led to a remarkable 150% uplift in free trial conversion rates. The website now performs as dynamically as the software it promotes, effectively capturing and converting high-value leads.