New Patient Acquisition Funnel for a Chiropractic Clinic

August 3, 2025

Project Snapshot

  • Client: Chiropractic Clinic
  • Services Provided: GoHighLevel Funnel Buildout, Local SEO Consultation, Automated Lead Nurturing, Ad Campaign Integration
  • Timeline: 6 Weeks

The Project Brief

Our client, a thriving chiropractic clinic with a strong local reputation, relied heavily on referrals but sought a more predictable and scalable way to acquire new patients. They needed an automated system that could consistently attract local residents seeking chiropractic care, qualify them, and seamlessly guide them to book their first appointment. The goal was to build a robust, digital “new patient acquisition machine” to fuel their growth and expand their reach beyond word-of-mouth alone.

Our Contribution & Key Features

We engineered a comprehensive, automated patient acquisition funnel using GoHighLevel, designed specifically to capture and convert local leads efficiently:

  • Compelling Offer Landing Page: Developed a high-converting landing page centered around an irresistible “New Patient Offer” (e.g., a discounted initial consultation), effectively capturing contact information.
  • Automated Nurture Sequences: Implemented a multi-channel (SMS and email) nurture sequence that automatically followed up with leads, educated them on the clinic’s benefits, and encouraged direct appointment booking.
  • Integrated Online Scheduling: Streamlined the conversion process by embedding an easy-to-use online scheduling system directly into the funnel, allowing qualified leads to book their appointments instantly, 24/7.
  • Appointment Reminders & Follow-Ups: Configured automated SMS and email reminders to drastically improve show rates, and post-visit follow-ups to enhance patient satisfaction and retention.

The Outcome

The new patient acquisition funnel quickly became a consistent and powerful growth engine for the clinic. The system reliably generated 30-40 new patient bookings every month, directly contributing to an estimated $15,000 increase in monthly recurring revenue within the first three months. The clinic now enjoys a predictable flow of new patients, reducing their marketing uncertainty.

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